Designed to contour and shape, Wacoal’s Back Appeal collection is renowned for its innovative back and side smoothing qualities, using a unique microthin spacer fabric band, specially designed to minimise bulges. Explore our variety of silhouette-smoothing bra styles, championing support for the every day.
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- Royal Mail Delivery
- FREE RETURNS for 90 days on all orders
- FREE DELIVERY when you spend £50
- Royal Mail Delivery
- FREE RETURNS for 90 days on all orders
- FREE DELIVERY when you spend £50
- Royal Mail Delivery
LOVE HOW YOU FEEL IN BACK APPEAL
SHOP NOW‘Your solution for back and side smoothing’
FIND YOUR PERFECT BRA STYLE
Classic Underwire Bra
Intentionally crafted with our iconic back smoothing technology, our Classic Underwire Bra is a wardrobe staple for everyday support. Enhance your figure with our bestselling bra style, showcasing a classic frame and comfortable sleek cups with hidden slings to shape and support the bust.
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Wire Free Bra
For soft and comfortable support, our Wire Free Bra is a lingerie essential, featuring our unique fabric in the band to target the back and sides for a sleek silhouette. This non-wired bra style showcases seamless two-ply cups with hidden slings for ultimate comfort without compromising on support.
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“Very supportive and comfortable. Might be the most comfortable bra I’ve owned.”*
“Best bra ever!”*
*all reviews have been verified by independent retailers
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Trending Hues
To elevate your lingerie drawer, our bestselling Back Appeal Classic Underwire Bra is also available in a rich forest green colourway, Ponderosa Pine. Featuring the same signature back and side smoothing, this bra is a classic frame ideal for the everyday. Match your bra with our Eglantine Control Brief in the same deep green hue to complete your look.
Look out for future hues of this much-adored collection to keep your daily foundation dressing fresh each season.
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